Pehea e hoʻomaka ai i ka laikini ʻana i nā hana noʻeau

E pili ana i kā mākou blogger malihini: mea hana kiʻi a me ka ʻoihana ʻoihana no Raleigh, North Carolina. Ma hope o kona haʻalele ʻana i kahi ʻoihana paʻakikī, ua ʻike ʻo ia e kōkua ana kona makemake i nā mea hana kiʻi ʻē aʻe e kūleʻa ma o ka hoʻopaʻa ʻana i ka ʻokoʻa ma waena o ka hana kiʻi a me ka loaʻa kālā mai ke kiʻi. Loaʻa iā ia kahi blog piha i nā ʻōlelo aʻoaʻo ʻoihana noʻeau mai ka hana ʻana i kahi ʻaoʻao portfolio в Ke hana nei me nā ʻano mea kūʻai kiʻi like ʻole.

Kaʻana like ʻo ia i kāna ʻōlelo aʻoaʻo loea e pili ana i ka pani ʻana i kahi ʻaelike laikini kiʻi:

ʻO kekahi o nā ala hoihoi loa e loaʻa kālā ai ka mea pena kiʻi, ʻo ia ke paʻi ʻana i kā lākou hana ma nā huahana a kūʻai aku ma nā hale kūʻai kūʻai. ʻO ka hele wāwae ʻana ma kahi hale kūʻai kaulana a ʻike i kāu kiʻi ma nā papa he mea hauʻoli ia! Hana ʻia kēia ma o ka laikini kiʻi, ʻo ia ka mea e hoʻolimalima i kāu kiʻi i kahi mea hana.

NA OHI

Inā makemake ʻoe i ka laikini kiʻi, paipai wau iā ʻoe e hoʻonohonoho i kāu hana i loko o nā hōʻiliʻili liʻiliʻi. ʻOi aku ka paʻakikī o ka loaʻa ʻana o ka mea hana makemake e hoʻohana i kekahi o kāu mau hana ma mua o ka hoʻohana ʻana i kahi hōʻiliʻili liʻiliʻi o kāu mau hana. No laila, pono ʻoe e hoʻokaʻawale i ka manawa e hui pū ai i nā ʻāpana e hana pū kekahi me kekahi.

Pono ʻoe i hoʻokahi ohi o nā hana i kūpono pū (ʻoiai ʻaʻole pono ke kūlike), ʻoi aku ka ʻumi a i ʻumikumamālua mau ʻāpana kiʻi. Ke hōʻike ʻoe i ʻumi ʻāpana kiʻi i kahi mea hana, kapa ʻia ʻo ia he Style Guide. He mea maʻamau i ka ʻoihana. Hiki iā ʻoe ke komo i nā ʻaelike laikini me ka ʻole o nā alakaʻi kaila, akā inā loaʻa iā ʻoe, e nānā ʻoe i ʻoi aku ka ʻoihana a ʻoi aku ka maikaʻi o ka loaʻa ʻana o kahi palapala laikini maikaʻi.

NA KAKAU

ʻAʻohe mea hana kaulana e hoʻopaʻa inoa i kahi ʻaelike me ʻoe me ka ʻole e hōʻoia ʻoe ua kuleana kope ʻoe i ka hana i nīnau ʻia. He pilikia kēia no nā mea pena kiʻi no ka mea hiki ke pipiʻi ke kākau inoa kope. I ka hala ʻana o ka manawa, ua ʻike au he ʻano kuʻikahi maikaʻi ka hoʻopaʻa inoa ʻana i ke ʻano o nā hana ma ke ʻano he "hui" (inā he hōʻiliʻili maoli lākou a ʻaʻole paha) ma mua o kou hōʻike ʻana i kekahi o ia mau hana i kahi mea hana no ka loiloi.

Hiki nō ke kali a koho ʻia nā hana no kahi kuʻikahi laikini, akā ʻo ke kaʻina hoʻopaʻa inoa kope o ʻAmelika e lawe pinepine i 6-8 mau mahina. I kēia manawa, ua kūkākūkā mua paha ʻoe a me ka mea hana a komo i loko o kahi ʻaelike hoʻomaikaʻi like ʻole ʻaʻole hiki iā ʻoe ke kau inoa a hiki i ka loaʻa ʻana o kēia mau hoʻopaʻa inoa. No laila, he mea piliwaiwai kēia ala. Hiki i ka manawa like ke kūkākūkā i ka ʻaelike, akā hiki ke mālama ʻia nā kūkākūkā ʻana ma mua, hiki ke hoʻopaneʻe i ka ʻaelike a i ʻole ka pilikia.

IMI NO KA POE HANA

ʻOiaʻiʻo, ʻaʻole hiki iā ʻoe ke hana i kahi kuʻikahi inā ʻaʻole ʻoe ʻike i ka mea e hoʻopili ai. He mea maʻalahi loa ka loaʻa ʻana o nā mea hana inā ʻike ʻoe i kahi e nānā ai. Eia kaʻu mau ala punahele ʻekolu:

1. Nā mea pena kiʻi ʻē aʻe

E ʻimi i nā mea pena kiʻi like me kāu kiʻi kiʻi. ʻAʻole like paha kā lākou kiʻi me kāu, a maikaʻi kēlā. Akā, pono lākou e loaʻa i kahi anaina like a i ʻole e hele ana paha ʻoe i nā mea hana i manaʻo ʻole e kūpono kāu kiʻi i kā lākou mea kūʻai aku.

Ke ʻike ʻoe i kēia mau mea pena, e nānā i kā lākou pūnaewele a ʻike inā kamaʻilio lākou e pili ana i nā hui a lākou e laikini ai. Inā ʻaʻole hiki iā ʻoe ke loaʻa kekahi mea, mai makaʻu e leka uila a kelepona iā lākou. ʻO ka mea maʻamau, ʻaʻole ʻokiʻoki nā mea pena kiʻi i ka honua laikini e like me ka nui o nā mea pena kiʻi ma ka honua hale kiʻi. Makemake lākou e ʻoi aku ka launa a me ka lokomaikaʻi i nā mea pena kiʻi ʻē aʻe a manaʻo lākou he nui nā palapala laikini e hana a puni.

Hiki iā ʻoe ke ʻimi i ka mea pena ma Google e ʻimi i nā huahana e hōʻike ana i kā lākou kiʻi a ʻike i ka mea nāna i hana ia mau huahana.

2 ʻO Google

Ma ke kamaʻilio ʻana no Google, hiki iā ʻoe ke ʻimi i nā mea hana e like me ka maʻalahi ma ka ʻimi ʻana i ke ʻano o ka huahana āu e makemake ai e paʻi i kāu kiʻi. No ka laʻana, i koʻu ʻimi ʻana i ka "mea hana papa hau", ua hōʻike ʻia ka ʻaoʻao mua o nā hualoaʻa i kekahi mau papa inoa o nā mea hana papa hau hau kaulana a me nā mea hana, a me Mervin, kahi mea hana papa eco-friendly kaulana.

Pono paha ʻoe e pāʻani me nā huaʻōlelo ʻimi, akā hiki iā ʻoe ke ʻike i nā mea hana e hoʻohana ana i kēia ʻenehana me ka wikiwiki a laila e nānā i kā lākou pūnaewele a i ʻole e kāhea iā lākou no nā ʻōlelo aʻoaʻo no ka waiho ʻana i kāu kiʻi no ka noʻonoʻo ʻana i kā lākou huahana.

3. E hele kūʻai

ʻO kaʻu ala punahele e ʻimi ai i nā mea hana ʻo ke hele kūʻai. E hele a puni i kāu mau hale kūʻai punahele a kiʻi i nā meaʻai. ʻOiai ʻaʻole ʻōlelo ka nui o nā huahana me ke kiʻi i ka mea hana, hiki iā ʻoe ke ʻimi i kekahi mau ʻike e hele ai. Inā ʻohi ʻoe i kahi ʻeke me ka hoʻolālā ʻoluʻolu a manaʻo e like ka maikaʻi o kāu kiʻi ma luna o kēlā ʻeke, hiki iā ʻoe ke hoʻohuli i ka ʻeke a ʻike i ka ʻike ma lalo. ʻO kēia paha ka inoa o ka mea pena (ʻoiai he mea kakaʻikahi kēia), kahi hōʻailona, ​​a i ʻole ka inoa o ka mea hana. A i ʻole hiki iā ʻoe ke ʻike i kēia ʻike ma ka ʻeke.

ʻO kēlā me kēia ʻike āu e ʻike ai, hiki iā ʻoe ke hoʻouka iā ia i Google a hoʻāʻo e ʻike hou aku mai laila. No ka laʻana, inā ʻike ʻoe i kahi brand akā maopopo ʻoe ʻaʻole ia e hana i kāna iho, hiki iā ʻoe ke ʻimi i kēlā brand ma Google a ʻike ʻo wai kā lākou mea hoʻolako.

HOPE Hoʻopuka

ʻO kaʻu ʻōlelo aʻoaʻo hope loa ke hoʻomaka ʻoe e laikini i kāu kiʻi, mai makaʻu e nīnau. Kāhea i ka hui, kamaʻilio me ka luna hoʻomalu. ʻAʻole pono ʻoe e hāʻawi i kou inoa maoli inā hopohopo ʻoe. E nīnau iā lākou pehea e hoʻolauna aku ai i nā kiʻi hou iā lākou a i ʻole e hana lākou i kā lākou huahana ponoʻī.

Kāhea i ka mea pena a nīnau iā lākou i ka mea a lākou e laikini ai a pehea lākou i hauʻoli ai e hana pū me kahi mea hana ʻaʻole ʻoe maopopo. E kūkākūkā me ka mea hana, mai lawe wale i ka hana mua a lākou e hāʻawi ai iā ʻoe - e nīnau iā lākou i kāu makemake.

ʻAʻole loaʻa iā ʻoe nā mea a pau āu e makemake ai, a i kekahi manawa ʻaʻole paha ʻoe e loaʻa nā pane, akā ʻaʻole ʻeha ka nīnau ʻana a hiki ke kōkua pinepine.

E hoʻolei i kou hopohopo a e hana. ʻAʻole ʻo ka laikini kahi ʻoihana kahi e kūleʻa ai ka poʻe kiʻi kiʻi kiʻi a maikaʻi loa. He ʻoihana kēia e hoʻomaikaʻi i ka ʻoihana a me ka hana e kūʻai maikaʻi ʻia, no laila hiki i kēlā me kēia mea pena ke loaʻa i kā lākou niche a loaʻa ke kahawai maikaʻi loa mai ka laikini kiʻi.

Makemake ʻoe e aʻo hou mai Laura S. George?

E kipa i ka pūnaewele e aʻo hou e pili ana i ke kūkulu ʻana i kahi ʻoihana noʻeau holomua a kau inoa i kāna nūpepa. Hiki iā ʻoe ke hoʻokaʻaʻike aku iā Laura no nā ʻōlelo aʻoaʻo a me nā ʻōlelo aʻoaʻo e pili ana i ke kūleʻa ʻana i kahi ʻoihana i ka ʻoihana ma kāu ʻōlelo ponoʻī.