Nā Papa Hana Hana: Pehea ʻo Saint Jane Beauty Founder Casey Georgeson i hoʻokumu i ka CBD Beauty Space

Ka U'i o Sana Jane Ua hoʻokuʻu ʻia i ka hiʻohiʻona ma 2019 me hoʻokahi huahana hero: ʻO kahi serum nani nani hana ʻia mai 500 mg ʻO CBD Spectrum piha. I kēlā manawa, he mea nani hou ʻo CBD a ua nui nā lula a puni ia, akā ʻo ka mea hoʻokumu Casey Georgeson ʻike pono e hoʻolauna ʻia mālama ʻili nani makeke. Ma lalo o ʻelua mau makahiki ma hope o ka hoʻokuʻu ʻia ʻana, ua kiʻi ʻia ʻo Saint Jane Beauty e Sephora a hoʻonui i kāna mau makana e komo i nā ʻano like ʻole. ʻO nā huahana infusion CBD, me kana mea hou ʻO kaʻaila hoʻomaʻemaʻe me nā petals. Ua loaʻa koke iā mākou ka manawa e kamaʻilio me Georgeson e pili ana i ka kūleʻa koke o ka brand, a me kekahi o nā pitfalls i komo i ka lilo ʻana i mea hoʻokele nani CBD. E hoʻomau i ka heluhelu e heluhelu i ka hālāwai ninaninau piha. 

Ma hope o ka hoʻomohala ʻana i nā hōʻailona nani nui, he aha ka mea i hoʻihoʻi ai ʻoe a hana i kāu ponoʻī? 

Ma mua o ka nani, hoʻomaka wau e hana i nā hōʻailona ma ke kahua o ka waina. I ka makahiki 2005, ua hana au no kahi hui nui, ʻo The Wine Group, kahi aʻu i hana ai i kahi brand i kapa ʻia Māla waina kīʻaha. ʻO kēia ka hōʻailona mua aʻu i hana ai a ua lanakila loa ia. Ma hope o kēlā, hele au i ke kula ʻoihana a ua hala loa au i ka nani. No laila i ke kauwela o 2007, ua hana au ma Sephora ma ko lākou MBA intern mua. He mea kupaianaha wale nō - a ʻike wau ʻo ia kaʻu makemake e hana i koʻu puka ʻana. 

Ma hope o ka puka ʻana, hana au ma Kendo a me Sephora kahi i hana ai au iā Marc Jacobs [Beauty], ʻo Elizabeth lāua ʻo James a me Disney no Sephora. Ua makemake mau au i ke kūkulu ʻana i nā hōʻailona, ​​​​akā, ʻike wau ʻo ka mea hoʻokumu he mea ʻē aʻe. Ua manaʻo ʻia e hoʻokomo iaʻu i loko o kēia ao kahi aʻu i maopopo ʻole ai ua ʻoluʻolu wau - makemake mau wau ma hope o nā hiʻohiʻona a me ka haʻi ʻana i ka moʻolelo o ka brand.

ʻAno pāʻani wau me ka manaʻo e hoʻomaka i kaʻu brand ponoʻī, akā ʻaʻohe oʻu manaʻo nui e hoʻoikaika iaʻu e lawe i kēlā lele o ka manaʻoʻiʻo i ka honua o ka mea nāna i hoʻokumu. A laila ʻike wau i ka CBD a ʻo ia ka manaʻo maʻalahi loa i loaʻa iaʻu. Ua manaʻo wau he mea hoihoi loa kēia mole no ka mālama ʻana i ka ʻili ma muli o kāna mau waiwai anti-inflammatory a me ka ʻoiaʻiʻo aia nā antioxidants ikaika. Ua manaʻo wau ʻo ia kekahi o nā mea hoʻolale ʻili hoihoi loa o ko mākou manawa a ua hemo koke ka brand ma hope o kēlā. 

Ua manaʻo paha ʻoe ʻaʻole wale ʻo CBD ma ke ʻano he mea hoʻohui, akā ʻo ka hōʻailona hoʻi e pahū koke e like me ia? 

ʻAʻole, a ke nānā nei i hope i ka manawa hoʻomaka 2019, ua like ia me kahi pūkuniahi ma waho o ka puka. Ua like ia me kahi manawa "wow" i ka wā i hopu maoli ai kēia brand i ka manaʻo o ka poʻe a hopu i ko lākou naʻau a me ko lākou mau manaʻo ma mua o nā brand ʻē aʻe aʻu i hana ai. Ua pili koke ʻo ia i ke kaiāulu a mākou i kūkulu ai. Haʻaheo loa au no ia mea, no ka mea, ua hoʻolilo mākou iā mākou iho i ke kālā, liʻiliʻi a ʻāpana - ʻaʻole naʻe i loaʻa iā mākou nā kālā nui. ʻO kēlā me kēia hōʻailona ʻē aʻe aʻu i hana ai no kahi hui nunui a loaʻa iā lākou kahi papa hoʻomaka e hoʻōla iā lākou. No kēia, ua hana kahi hui liʻiliʻi a ikaika ma koʻu home. Haʻaheo loa au.

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He pou i kau ʻia e SAINT JANE (@saintjanebeauty)

Ua makaʻu paha ʻoe e hana i kahi huahana me CBD no ka mea he nui nā lula a puni ia?

ʻAʻole paha wau i manaʻo maikaʻi e like me aʻu, akā he mea kūpono ʻole ia e mālama ʻia ʻo CBD e like me kahi mea ʻē aʻe ma mua o ka huaora. Ua pono loa au i ia mea - ua manaʻo wau, "Pono kēia i ka mālama ʻili." He mea maikaʻi loa kēia iā ʻoe. ʻO ka ʻike ʻana i kaʻu ʻike i kēia manawa e pili ana i ka nui o ka pilikia e hiki iaʻu ke hoʻihoʻi i ka lāʻau lapaʻau ʻē aʻe ma ka papa kuhikuhi - ma kahi o ka heroin - he pupule wale nō ke ʻōlelo leo nui ... hiki iaʻu ke komo i ka nui. pilikia. Akā aia wau i Kaleponi, kahi i hoʻopaʻa ʻia ai ka cannabis, a manaʻo wau ua maikaʻi. Ua pā mākou i ka pae aupuni ma hope o ko lākou hala ʻana mooolelo mahiai [nāna i hoʻokō i nā huahana CBD]. Ua hilinaʻi nui wau ʻo ia ka moleke kūpono no ka mālama ʻana i ka ʻili a manaʻo wau e pono nā mea a pau - a ua hana ʻia, akā ua liʻiliʻi paha wau no koʻu ʻeke.

Ke ʻike nei ʻoe iā ʻoe iho he mea paionia CBD no nā poʻe ʻē aʻe e makemake e lawe mai i loko o ka nani?

Ke ʻōlelo nei au ua like like ʻo CBD i nā manawa pāpā ma hope o ka waina no ka mea ʻo ia ke kumu aʻu i puka mai ai a he ʻano like ia. Ua like ia me ka Wild West - ua nui nā hōʻailona i hele mai a ua hala, akā nui ka lumi no ka nui o nā hōʻailona e kūleʻa. A ke manaʻoʻiʻo maoli nei au ua ʻoi aku ka ikaika o mākou a ua loaʻa i kēlā me kēia me kona ʻano ponoʻī. He hoʻokūkū paʻakikī a he ʻoihana me ka nui o ka hiki. Akā, ʻike ʻoe, ʻo wau ka mea mua e kū i luna a ʻōlelo, "Inā makemake ʻoe e hoʻomaka i kahi brand CBD, e kōkua wau iā ʻoe no ka mea ua aʻo nui wau i ka mea e hana ʻole ai." 

Nui nā mea i loli mai ko mākou hoʻomaka ʻana a ke loli wikiwiki nei nā lula. No laila, hauʻoli mau wau e kaʻana like i koʻu ʻike me nā mea hoʻolako brand ʻē aʻe e hoʻomaka nei i hiki iā lākou ke pale i kekahi o nā pilikia.

ʻO kāu hoʻokuʻu hou ʻana he petal moisturizer - he aha ka mea hoʻoikaika ma hope o ia?

Ua hoʻoulu ʻia au e ka palupalu o nā pua pua. Ke hana nei mākou i kahi paʻi kiʻi no ʻO kahi serum nani nani a e hoomoe ana makou i keia mau petals a me na mea kanu, a manao au, "He palupalu loa keia mau petals." No ke aha lākou i palupalu? He aha ka hāʻawi ʻana iā lākou i ke ʻano like? ʻO ia ka hui kūpono o ka hydration a me nā meaʻai. 

No laila ua hoʻomaka mākou e hoʻomohala i kēia ʻano me ka manaʻo e makemake mākou i kahi ʻano māmā a maʻalahi, akā makemake mākou e hoʻonui i ka hohonu hohonu o kēia hydration. No laila, ʻokoʻa loa ke ʻano - ʻaʻole ia e like me ka ʻaila hinuhinu, akā hāʻawi pū ia i ka hydration i nā lā āpau i ka ʻili. No nā ʻāpana pua, ʻo ia ka mea e pono ai nā pua e hoʻohui i nā mea ʻoluʻolu o CBD a me ka elasticity ʻili. No laila, ʻo ka hibiscus, ka magnolia, ka frangipani, ka lotus ʻulaʻula a me ka daisy he mea kupanaha no lākou iho no ka ʻili, akā ma ke ʻano hoʻohālikelike ua hui pū lākou i loko o kahi pua symphonic o nā pua.

He aha kahi ʻōlelo aʻoaʻo nani āu e makemake ai e haʻi i kou ʻōpio?

ʻAʻole ia ka mea nui loa, akā inu nui i ka wai. He ʻano cliché, akā ʻike wau i kahi ʻokoʻa ke lawa ʻole kaʻu wai i ka lā. 'Olino a pa'a ko'u 'ili ke nui ka wai. E noʻonoʻo pehea e noho hydrated a puni ka lā - ʻoiai ʻo ia ka hana hoʻonāukiuki o ka inu wai i ka lā a pau - no ka mea e ʻike ʻia ma kou ʻili. 

He aha kāu ʻano mālama ʻili punahele i kēia manawa?

Nui koʻu makemake i ka philosophy he makana ka ʻelemakule. A makemake wau i kēia manaʻo ʻaʻole ka rejuvenation ka pahuhopu. E like me, makemake ʻoe e ola i 95 a ʻaʻole paha? Lean me ka lokomaikaʻi i ka manaʻo o ka ʻelemakule a aloha i kou ʻili, ʻoiai e hōʻike ana i kāu mau ʻakaʻaka āpau ma ke ʻano he alanui i kou wā i hala. ʻO kēia wale nō ka ʻili e loaʻa iā ʻoe no ke ola, no laila e hoʻōki i ka huhū me ia, e hoʻōki i ka hakakā ʻana, e hoʻōki i ka hoʻohewa ʻana, e ʻike wale ʻoe ʻo ʻoe kēia a ʻo kou ʻili wale nō. No laila makemake nui au i ka hana ʻana o kēia hoʻololi.