Ua wehewehe ʻo POPbeauty Creative Director Sarah Strand i ke kumu e leʻaleʻa ai ka mālama ʻili

ʻO POPbeauty kahi brand i manaʻoʻiʻo he leʻaleʻa ka nani, hiki ke loaʻa a maikaʻi. Ua hoʻomaka mua ia ma ke ʻano he laina makeup a ua hoʻonui ʻia i nā huahana mālama ʻili. Hāʻawi ka brand i nā huahana ma lalo o $ 15 i loko o nā ʻeke ʻoniʻoni a me nā inoa nani a nani e like me Lit AF Essence a me Extra Lit-B Shot. Ua kamaʻilio mākou me ka luna hoʻokele hoʻokumu ʻo Sarah Strand e ʻike hou aʻe e pili ana i ka hoʻāʻo ʻana o POPbeauty e hana maʻalahi, leʻaleʻa a hiki i nā mea āpau. 

E haʻi mai iā mākou e pili ana i kou ʻano a pehea ʻoe i hoʻomaka ai ma POPbeauty. 

Ua hoʻomaka wau ma ke ʻano he mele a me ka mea pena. I ka lā, ua hana au me nā makasina ʻano nui a puni ka honua a ma hope o ke kahua ma nā hōʻikeʻike ʻano he nui, a i ka pō ua hoʻomau wau i ka hana mele. ʻO kaʻu ʻoihana ma ke ʻano he mea pena kiʻi i nā manawa a pau e kōkua i ka poʻe e kū i waho a lilo lākou i mea aloha ʻole. I ka wā i hoʻomaka mua ai mākou i ka POPbeauty i ka makahiki 2002, makemake nui mākou e hoʻopiha i kahi āpau i ka mākeke ma o ka hana ʻana i nā huahana wiwo ʻole a leʻaleʻa hoʻi i hāʻawi pū i nā meaʻai lawe-to-the-pulse a me nā puaʻa ʻoihana hoʻokūkū ʻole. 

Hiki iā ʻoe ke wehewehe i kāu kuleana ma POPbeauty a me ka hoʻoikaika ʻana no ka brand?

   Ma ke ʻano he Luna Hoʻokele, hoʻoikaika wau e hoʻonohonoho i ka leo a me ka leo o ka brand, a ke hoʻomau nei au i ka hoʻomohala ʻana i nā huahana, ke kūʻai aku ʻana a me ka pāpaho kaiaulu. Ua lawe mua mākou i ka hoʻoikaika ʻana mai ka moʻomeheu pop edgy o London i ke ʻano, nā kiʻi a me nā mele. 

No ke aha i hoʻoholo ai ka brand e komo i ka mālama ʻili? 

Aia ʻo POP i kahi misionari e hoʻonani i kou mau maka, kāu hana nani, a me kou lā, no laila makemake mākou e hana i nā ʻoluʻolu mālama ʻili e pāʻani akā hana maikaʻi i ka mea a lākou e ʻōlelo ai. Ua makemake mākou e kōkua iā ʻoe e hoʻopau i ka uʻi me ke alakaʻi ʻana iā ʻoe ma o ka mālama ʻana i ka ʻili me ka maʻemaʻe a maikaʻi.

Hiki iā ʻoe ke haʻi mai iā mākou e pili ana i nā huahana, ka ʻeke a me nā mea i hoʻohana ʻia i ka laina mālama ʻili?

Loaʻa i nā huahana āpau nā mea waiwai kiʻekiʻe e like me ka niacinamide, cica, yuzu, calamansi lime, vegan squalane a me nā mea hou aku. Ua makemake mākou e hāʻawi i kahi ākea o nā huahana mai nā serum ʻili i nā masks a me nā moisturizers. ʻO ka mea nui, makemake mākou i ka mālama ʻana i ka ʻili e leʻaleʻa, ʻaʻole hoʻoweliweli, a hiki ke loaʻa. He 100% vegan mākou, ʻaʻohe hana ʻino a hiki ke hoʻohana hou ʻia kā mākou ʻeke a pau mai nā ululāʻau hoʻomau i hōʻoia ʻia.

He aha kāu hana mālama ʻili i kēlā me kēia lā? 

Pili loa ia i ka lā a me koʻu ʻano ʻili o kēia manawa. ʻO wau no ka manaʻo i ka haʻalulu i kou ʻili a laila hoʻoponopono i kāu hana maʻamau a puni ia - makemake wau e hui pū. I kekahi mau lā, pono ʻoe i ka wai hoʻomaʻemaʻe hou, i kekahi mau lā, ua ʻoluʻolu iki kou ʻili a hiki ke hoʻohana i ka hoʻomālamalama ʻana, i nā lā ʻē aʻe ua ʻeha kou ʻili a pono i kahi kaulike liʻiliʻi. Hana wau i kaʻu mea maikaʻi loa i kēlā lā. 

He aha kāu huahana punahele mai ka ʻili ʻili POPbeauty? 

He nīnau paʻakikī kēia no ka mea makemake wau i nā mea āpau, akā pili ia i ka lā. I kēia lā, makemake wau iā Lit AF Essence, kahi huahana aʻu e lawe pū ai i kahi mokupuni wao nahele. Hoʻomaʻemaʻe, hoʻoikaika, a hoʻomālamalama i ka ʻili me nā ʻano mea like ʻole e like me yuzu, vegan squalane, niacinamide, ginseng, a me nā mea hou aku. Eia kekahi, ʻoi aku ka ʻala ma mua o ka ʻono. Inā hiki iaʻu, e ʻauʻau wau i loko. I kēlā me kēia manawa ke nānā aku nei koʻu ʻili i kahi puʻupuʻu liʻiliʻi a pono e hoʻonui hou aku, hoʻohana wau i ka Extra Lit-B Shot. He serum exfoliating maʻalahi kēia i waiwai i nā antioxidants. Makemake au i ka hoʻohana ʻana ia mea ma ke ʻano he serum pō a hoʻokuʻu iā ia e hana i koʻu hiamoe ʻana e ala aʻe me kahi ʻili māmā a ʻoi aku ka mālamalama.

ʻO ka nani ... 

E hana i ka pop, ka hilinaʻi, ka pilikino, ka ʻoiaʻiʻo iā ʻoe iho, ka ʻakaʻaka, ka wiwo ʻole a me ke aloha iā ʻoe iho.